Chu Mai
The Brief
This project was done for a local Sacramento restaurant set to open December 2023. It was a brand that our team built from scratch.
The Opportunity
Our team was told this restaurant was opening as a passion project, not only to pay homage to the myriad of nostalgic dishes the head chef grew up with, but also to Honor his late mother, who the restaurant is named after. Everything from the lotus motif to the patterns and color palette foster a lot of intentional choices that pay respect to the vision and story behind the restaurant.
Chu Mai
Branding
Designed at Yellow Brick Group
2023
The Opportunity
Our team was told this restaurant was opening as a passion project, not only to pay homage to the myriad of nostalgic dishes the head chef grew up with, but also to Honor his late mother, who the restaurant is named after. Everything from the lotus motif to the patterns and color palette foster a lot of intentional choices that pay respect to the vision and story behind the restaurant. Chu Mai
Branding
Designed at Yellow Brick Group
2023
