Doughbot


The Brief

This project was a fresh, new brand for a Local Sacramento doughnut shop.

The Opportunity

This client wanted something fun, lively, neo-Tokyo style with lots of spunk. I created their branding illustrations based off of their charming robot head featured in their new logomark designed by my colleage. I wanted each illustration to evoke a lot of personality and energy from the cafe bots, to the food, and everything in between. 

Doughbot

Illustration, Branding
Designed at Yellow Brick Group
2021

Design in the wild