Festival of the Arts

_{Event Campaign Design}

Skills Graphic design
Campaign design

Tools
Illustrator
Photoshop

Date
Spring 2021

The Brief

Festival of the Arts is an annual, multidisciplinary event series held by Sacramento State University’s College of Arts & Letters.

The Opportunity

With the current state of the world during a pandemic,
this annual event could not be held in person. The College of Arts & Letters made the switch to a virtual event. They wanted the look and feel of their marketing materials to reflect the digital theme, to adhere to Sacramento State’s branding guidelines, and uphold a feeling of positivity and celebration.

The Solution

As a graphic design intern at Sac State’s Creative Services Department, I was assigned the task of creating a cohesive look and feel for this multi-platform campaign that complied with the CSUS brand book.