Paper Planes
The Brief
This project was a rebrand and visual asset expansion for a popular cannabis brand. It consisted of a new color palette, iconography, logo suite, packaging skus, merchandise, and promotional graphics for their social platforms.
Paper Planes
Branding, Campaign Design, Packaging
Designed at Yellow Brick Group
2022
Paper Planes
Branding, Campaign Design, Packaging
Designed at Yellow Brick Group
2022
The Opportunity
The challenge was to capture the ethos and personality of the brand in a new, more robust way. We went for a look that was inspired by various paper textures, motifs from airline tickets, and language stemming from the idea of being on different planes of existence.
