Yellow Co. is an online community of women creating
meaningful work to create meaningful change. They
have a very strong and beautiful brand identity that
I had the pleasure of working with.

For these two campaigns, I had the opportunity to
build some motion graphics that would be used for
paid social ads to promote some of Yellow Co.'s online
events. Take a look at how it went!

The Brand

warm, empowering, inspiring.

Before starting, I took a look at the Yellow Co. brand. As this ad would be part of a campaign, it was important that it fit well within the family of graphics that were actively in use. I took note of the overall look and feel, on their social and web presences, fully digesting their content and the goals it appeared to highlight for their brand and their audience. Below are some examples of the existing social graphics that I pulled for reference.

I was told these graphics would need to adhere to their brand book, but I wanted to double down on the personality of the brand and make sure I had a full understanding of the brand's voice. I felt these three descriptors summed up their content very well. I wanted to make sure to keep these words in mind while I shifted into designing the ads. To make sure my work truly aligned with theirs.

These ads were to promote their digital content planner, and a digital conference. I thought about how I could animate the branding elements provided in a fun, engaging way. Making their circular element spin, bouncing and repeating their fonts in shifting colors from their brand palette, and bringing in the organic feel from their scribble graphic asset seen in their social images. I tried to be mindful how I would adjust the ad length based on the content breadth. I wanted each call to action to be clear, concise, and compelling, with their brand elements shining through.

︎︎︎ Ads in the Wild

Here are the ads once they were released into the wild. Each had to adhere to guidelines and follow best practices for paid ads on the platform to perform as successfully as possible and avoid getting flagged. Overall, each one generated roughly 500 leads to Yellow Co.'s website, which we were very excited about.